Florence Shops- Trends

Max Mara

1950’s styling continues to be strong as shown at Maxmara and BP Studio. Both were showing the drop-shoulder silhouette with funnel necklines and clean shapes.


Fendi

Prada showed shoulder interest pieces in shirts, dresses and knitwear. The styling was creative and ‘organic’ with some references to the 1940’s (square shoulders). 40’s styling was also shown at Fendi in knitwear with oversized shoulders.


Roberto Cavalli


Prada

There were abstract animal prints at Roberto Cavalli and Prada both using minimal colour palettes and a ‘paint by numbers’ effect.


-Sue

See more of the shop photos here.